Good to Great: Why Some Companies Make the Leap… and Others Don’t
Satirica rating:	NO STARS. Not just awful, but GODawful. Abnormal brain. DO NOT USE.
Author:	Jim Collins
ASIN:	0066620996
Label:	Collins
Date added:	2007-04-28 01:00:38

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Oh my fucking God.

This is the stupidest book ever written. I do not, can not, will not ever understand how Joe Blow, Author, can cobble together a bunch of truisms into a “management philosophy,” package it with cute little sidebars in the text and 14-point type, slap a dumbass slogan on the cover, and voila!–sell the shit out of it.

Here’s an example. No, really, I just randomly opened the book just now.

Indeed, one of the crucial elements in taking a company from good to great is somewhat paradoxical. You need executives, on the one hand, who argue and debate–sometimes violently–in pursuit of the best answers, yet, on the other hand, who unify fully behind a decision, regardless of their parochial interests.

OK, this is ridiculous on several levels. First, it’s a truism. The deconstructed version of this paragraph is “Have bosses that care enough to have deep talks, but who then make a call and stick with it.” Secondly, this entire truism is treated as some kind of Great Fucking Truth ™ rather than the Mr. Obvious bit it is, and finally, the assumption that every executive will have “parochial interests” as their first line of attack is oversimplification.

THE WHOLE BOOK IS LIKE THIS.

I am currently writing a parody sequel of this book for posting here on Satirica, entitled “Great to Fan-Damn-Tastic.” Also under consideration are “Sweet Jesus, You’re So Fucking Stupid to Marginally Adequate” and “Marginally Adequate to Good,” thus completing the cycle of mental retardation this book represents.

Unless you wish to strain your forehead muscles rolling your eyes in disgust, DO NOT READ THIS BOOK.

-m